Online
Professional Development: Alabama Leadership Series
Purpose: The intent of
this project was to deliver online professional development to
teams of school leaders in schools from across the state of
Alabama. The original project, conducted in 2006-2007 piloted
the delivery method. Due to the project's success led to the
delivery of two courses projected to reach 800 educators across
the state between 2009-2011.
Audience: The audience
for this online professional development consists of school
leadership teams including lead teachers, principals, and
others holding leadership certification from the Alabama State
Department of Education.
My Role: In the initial
project, my role was to customize the content of an existing
course to the needs of the Alabama State Department of
Education, to train the five course facilitators, and to manage
the yearlong delivery of the course.
In the follow-up project, I customized an
additional course to be delivered along with the first. I
developed facilitator training and delivered it online via
webconferencing software. I also added components to guide the
facilitators and support record keeping to encourage
participants to complete the course successfully and ensure
their participation was documented accurately so they could
receive credit.
Challenges: The major
challenge was to deliver the course in a cost-effective manner
to leadership teams from schools across the state. Providing
access to the training to schools from every region of the
state, especially those in rural areas that might not normally
have access to the training was critical. I also had to train
course facilitators who managed five “classes” of school
leadership teams from across the state. These facilitators were
five retired principals or superintendents, some with very
little technology experience.
For the 2009-2011 offering, the Department
wanted to offer the course to the widest number of persons
possible seeking recertification of their leadership
certification. These included both current and retired
educators, in or out of Alabama. A challenge was that the
Department sought volunteers to facilitate the courses to
reduce the overall cost of delivery.
Strategies: The courses
were built around existing corporate instructional design
standards and utilized features and activity formats common to
other courses previously developed. In order to increase the
relevance of the first course to educators in Alabama, I
suggested the inclusion of Alabama-specific content. The
introduction of the course presented a description of how the
course aligned with the Alabama Standards for Effective
Professional Development.
Due to my suggestion, the Alabama State
Department of Education also arranged to interview successful
principals from across the state. These principals, known as
“Torchbearer Principals,” led high-achieving schools in
high-poverty, and high-minority communities. They were better
able to share their Alabama-specific experiences using the same
language of standards and expectations that participants in the
course could relate to. In addition, the Department was able to
videotape a welcome message from state superintendent, Dr. Joe
Morton. This brief welcome emphasized the importance of the
pilot and provided a source of encouragement to the
participants.
In order to train the course facilitators,
I created a two-day orientation with my colleague Dr. Jackie
Walsh. Dr. Walsh, an expert trainer in face-to-face settings,
and I collaborated to develop or modify successful face-to-face
activities for an online setting and then modeled them with the
course facilitators. We simulated the online experience in a
lab setting over a period of two days-covering the course
content, the online environment, and supporting online
interaction-and then provided support, as needed, from a
distance. As it turned out, due to the supports built into the
course, the facilitators required very little support.
In order to prepare volunteer
facilitators, I added additional supports to the courses,
including an online orientation for all participants. Embedded
throughout the courses are guidelines for facilitators,
including a separate guide for facilitating each activity. I
modified the face-to-face orientation to a one-hour online
webconference to be delivered to the volunteer facilitators as
they signed up. The orientation was archived in Flash and
available for review at any time by facilitators. The final
support included an online interactive Activity Review
Checklist that participants can use to record the completion of
each activity.
Outcomes: The success of
the initial Alabama Leadership Academy in 2007 encouraged the
Alabama State Department of Education to seek additional online
professional development for the educators they serve. The
facilitated cohort model also boasted an exemplary 96%
completion rate.