Why Audience Matters

In the past week I’ve had reminders from two great educators in different parts of the country who remind me why audience matters. This is something that comes up often in my work but not something I believe many classroom teachers routinely think much about. For a long time, there were only a few things classroom teachers could do to expand the audience for student work. But the audience for student work is now unlimited thanks to the many safe ways that teachers and students can share work beyond the school walls. And that can be a game changer.

Let’s begin with this quote from David Dulberger, a dynamic fifth-grade teacher at Emma K. Doub School in Hagerstown, MD. His review of Piktochart actually prompted this post. In his review (which you should read if you’re interested in creating infographics, but you should probably bookmark his blog for ongoing great ideas), he makes this statement,

“I have found that my students are inclined to work harder on projects that will be showcased to an audience greater than their parents and me. By simply clicking the publish button, my students know that their work can, and often will be, viewed with more than just our classroom community. The concept of having a 5th grade student publish an infographic to the web may sound outrageous to most people, but my students, and many others around the world are more than capable. “

This is a simple, yet powerful statement. When student see value for their work outside of the classroom–when the audience is greater than just the teacher or their peers–they often feel the pressure to do a better job. That’s the power of audience. Simply by changing the audience for student work, students will want to do better.

The importance of audience is underscored by Grant Wiggins and Jay McTighe in their popular instructional design model, Understanding by Design. I use UbD when working with teachers on curriculum design, especially designing performance tasks. A key component of their framework for performance tasks is identifying a relevant audience, and as often as possible, I encourage teachers to design tasks with an audience that goes beyond the classroom to make the tasks more relevant to their students.

Need more convincing? Consider this e-mail from Becki Price, another fifth-grade teacher (just coincidence), but she’s in Round Rock, TX, where I had the privilege of working with a cohort of teachers using Chromebooks. Teachers in the cohort were trying new ideas for student projects, and Becki reflected on a science project. I didn’t get to see it in action but was able to chat with her about it during my last visit. Here’s what she says,

“I wanted to share with you that we wrapped up our first project for the second semester. I took the ideas you shared with me and the student’s projects are posted on my webpage for the world to see! The kids are really excited about this, and some are suddenly not pleased with their final product since it’s out there for everyone to see and compare.”

The Audience Continuum

Perhaps because I taught music, I had the concept of audience drilled into my head all of my career. Everything we did was ultimately for some audience outside of the classroom. We prepared concerts and shows for parents, the community, and competitions across the country. Many school music groups now have their own Facebook or websites with videos of performances that make it even easier to share their work.

But what about a regular classroom? What can those teachers in other content areas do? Digital technologies, as illustrated by these two great teachers, make that easy. Whether using a secure website, a blogging service just for kids, or allowing older students to use social media or other means to promote their work, there’s no reason any teachers shouldn’t be able to “break down the classroom walls” an expand the audience for student work.

As a final example, I use a portion of The Continuum from the Dubuque Community Public Schools (see below). This portion of The Continuum provides guidance for teachers to plan for and implement lessons and activities that promote student communication and collaboration. In terms of audience, my standard story is as you move up The Continuum and you’re trying to promote student communication, the level of audience for student work should increase.

That interprets to moving from an audience of one–just the teacher–to the rest of the classroom. From there, that middle line is really important. It represents the break between inside and outside of the classroom. Moving beyond the classroom means that student work is viewed first in the larger school or family-centric community, but ultimately by the world. In the two fifth-grade examples, note the impact of making the audience the world: same content standards and same learning goals + largest audience possible = increased student interest, engagement, and desire to succeed.

The Continuum

Expanding audiences for student work

Now it’s your turn. Take a lesson you’re working on (or that a teacher you know is working on) and explore ways of expanding the audience. Very often it takes very little work. You may have to explore a new tool, like these teachers did, but chances are most teachers have access to a range of free and easy tools they can use to expand the audience for their students’ work.

 

10+ Popular Digital Resources for Teachers from 2014

10+ Popular Digital Resources for Teachers from 2014

I actually look forward to “Top 10” lists that sum up educational trends of the year. They always have new things I’ve missed or resources I need to investigate further. They’re much better than those stupid year-end predictions that never seem to come true, like “This will be the year of…(fill in the flavor-of-the-moment resource)!!”

This year I decided to create my own list. There’s no empirical research behind it; no data to prove their popularity. These are just a few digital resources for teachers that I’ve observed in classrooms across the country. This year I truly made it “coast-to-cast” by working in districts from Pawley’s Island on the coast of South Carolina, to Redlands, California—just shy of the Pacific—and many in-between. These are resources I see teachers using or ones that teachers have introduced to me presented in no particular order. It was hard to keep it to 10, so I didn’t.

  1. Socrative. If I had the data, I bet Socrative would be the most popular digital resource I’ve seen in schools this year. It showed up a few years ago as a polling tool, but the updated version and new data reporting tools make it even more useful. I know some teachers like Today’s Meet, but Socrative is far more powerful. Whether used as a quick formative assessment or for actual quizzes or tests, Socrative provides teachers with a range of data—some that can be represented visually on the fly—that can confidentially be tied to individual student records for monitoring purposes. I’d be really surprised if someone in your school isn’t already using Socrative.
  1. Blendspace. This media-blending tool seemed to find a larger audience this year, probably due to the addition of assessment and data monitoring functions. I’ve used Blendspace in the past because it’s just so easy to find and link resources, but the additional functionality takes this resource beyond just a fun curation site to a powerful classroom tool.
Performance task presented in Blendspace

Performance task presented in Blendspace

  1. Kahoot! is really a hoot! O.K., it’s just a quiz game, but kids love it. I thought the gaming nature would only appeal to younger students, but I’ve seen Kahoot! even enjoyed by high school students. The concept is simple, but the graphics and music seem to make forced-choice quiz review or actual quizzing more engaging. Turn it around and have your kids come up with the questions to raise the cognitive demand.
  1. WeVideo. It’s about time video editing was free, easy, and online so we can get to our files from anywhere. There are others out there, but I have probably seen teachers and students using WeVideo more often this year than other video-editing tools, even MovieMaker and iMovie. With WeVideo, platform doesn’t matter, and you can use what you know from these older video tools to create your own videos for flipping your lessons, or have your kids create video-based digital stories, lab reports, documentaries, and on and on.
  1. Tackk. No one’s had to use HTML to create web pages for a while now, and sites like Weebly and Google Sites have made it easy for students and teachers to create attractive sites for assignments and projects. Tackk is a new entry in this market and shines above most others simply because it’s just so darn easy! Kids can focus on the content and quickly get an attractive web page up to share their work. Commenting and chat are built in, so the usual monitoring of social networking components is necessary, but we teachers should be already doing that with our students instead of avoiding these powerful tools.
  1. Thinglink. How quickly things change. Yes, we can all easily create, edit, and post video from devices like our phones—something that used to take expensive tools and software. Thanks to Thinglink, we can also now annotate videos and images with the click of a button. How cool is that? I’ve seen some interesting biographies and book reports using Thinglink, but there are many possibilities. Think of the exploration of primary source documents in multiple formats—very interesting possibilities. There’s a public and an education version.

Seven through 10 are some Google Tools you may or may not know about. I find a mixed bag of teachers who do or don’t know about these free, powerful tools that can add to their classroom. Very often, I seem to be in districts where teachers don’t realize the district has their own Google Apps for Education (GAFE) domain. This alone provides a wide range of security and functionality if your GAFE administrator sets it up correctly, so I’ll focus on some things you can use within your own GAFE domain or externally. I’m saving Google Class, possibly for next year. It’s still a little new to make the Top 10.

  1. Usage rights. Let your kids search the Web for images and what do they do? Almost every kid I see goes to Google Image search and copies and pastes directly from the found set—no concern for attribution or whether the image is even legally available for use. Most don’t even visit the site where the image is actually located. I even see watermarks and copyright symbols printed on images in student projects. Google’s made it easy to find images students can use in their projects through their Search Tools. Complete the image search as you usually would, then select Search Tools, and pick one of the Usage Rights. I suggest “Labeled for noncommercial reuse with modification” to get the maximum number of options, unless kids are just going to copy and paste, in which case they can use “Labeled for noncommercial reuse,” which implies no modification. You choose what’s best for your purpose.
Finding images you can use in a Google Image search

Finding images you can use in a Google Image search

  1. Research Tools. Open any Google doc or presentation, select the Tools menu and click on Research: Up pops the research pane that allows you or your students to do a full search of text, images, or other from within your document—including filtering by usage rights (see #7). You can add links to primary sources on the Web directly in your document, and auto-generate a list of citations following MLA, APA, or Chicago style. Why isn’t every teacher using this?
Using Google Research Tools

Using Google Research Tools

  1. Google is connecting everything, even people. Google Hangouts are basically multi-point videoconferences that can be supported by computers, tablets, or phones. There’s no need for expensive web- or videoconferencing services. Google does it for free. And just like email (or Gmail), Twitter, or other social tools, you can share images, text, and links.
  1. I personally haven’t used Moderator, but since I work in several districts with GAFE, teachers report to me it’s an easy way to support a class discussion if you’re not using a learning management system (e.g., Edmodo, Canvas, or even Google Class). It’s a discussion forum. Simple. Easy.

And the +! It really was hard to narrow down the choices. In addition to my top 10, this year I’m going to spend more time with two presentation tools that teachers tell me are easy to use and highly engaging. eMaze was described to me by a teacher as a cross between PowerPoint and Prezi but easier to use. It sure looks it. Powerpoint is so abused in classrooms and Prezis often make me queasy, so I’m interested to see how eMaze stacks up. PowToon is another presentation tool that I’ve heard of for a couple of years but I haven’t really seen any students using it in the schools I visit. It looks like it might take the place of xtranormal (not sure what’s going on there!) that was popular several years ago. The learning curves looks a little steeper for PowToon than eMaze, but I’m old and kids will probably figure it out far faster than me.

There you have it. Just a smattering of fun and helpful resources I see in classrooms across the country. I know there are plenty more, but many teaches often tell me, “I don’t need to know everything. Just give me 1 or 2 good tools that work.” Pick one and let me know how it goes.

My Great Day! (at PHES)

Yesterday was such a great day that I wanted to share. I helped to pilot a new fifth-grade performance task at one of the elementary schools I’m working with. This is one of those events that can go well…or not. While probably not the intent, recent trends in education have been pushing teachers away from student-centered instruction. If you haven’t bought into it, it can be challenging . There’s definitely more activity going on, and if you like a pristine,  quiet classroom with kids in rows all doing the same thing, you can find the buzz of activity a little disconcerting. More importantly, if you’re not used to it, it can be challenging at a philosophical level.

The school and district administrators and I had talked about this last point. In previous visits, we observed what I see in a lot of classrooms—teachers so concerned about their students being successful that they don’t give them opportunities to struggle and even fail. There’s little challenge, as sometimes teachers do all the work and students spend their day copying. These teachers must be exhausted by the end of the day! But their students are just bored. I hope these performance tasks are a way to help teachers understand that student-centered instruction is possible, manageable, and a lot more fun—for students and teachers. I think we saw some of that yesterday.

The task

The performance task was intended to target key skills and knowledge the fifth-grade teachers covered in core content areas during the first nine-weeks grading period. It’s not a multiple-choice test, though, because those overarching skills oven require students to analyze and evaluate information and then create something. That’s hard to do when you’re selecting which bubble to fill in.

I unpacked and reviewed all the standards from the first nine weeks and described characteristics of the task. I spoke with the school administrators to identify a relevant topic. They talked with the teachers and came up with the idea of comparing white and wheat bread, because the kids are not happy about the switch to wheat bread in school lunches this year (as part of the new USDA guidelines for school lunches). Because a simple comparison—of cost or health benefits—didn’t reach the rigor of the standards, I ended up expanding the topic and had the kids create the best sandwich possible.

Without going into detail (but I’ll post the task), the kids were introduced to the topic through the guidelines their own school cafeteria faces. They have to create lunches that meet certain nutritional guidelines but that also have cost limitations. We simplified a few things and rounded out some numbers, but the final goal was that students had to design a healthy sandwich choosing from a number of ingredients and then design a product to convince their teachers, the school principals, and the other fifth-graders that it was the best solution. The total lunch had to cost less than $1.75, be less than 650 calories, and no more than 1/10 of the calories could come from saturated fat. Look at all that math! The presentations just had to be awesome—and some truly were.

Lunch TrayThe day

Teachers were prepared—both mentally, emotionally, and with resources—by the building leaders. They did a good job both logistically and professionally in setting up the day. The students had 2 hours to complete the task and had access to laptop carts, videocameras, posterboard, and other materials. Unfortunately, one of the teachers was absent, but it resulted in a fortuitous learning opportunity. The substitute teacher gallantly went on with the task. If designed correctly, the students should be able to complete the task on their own, so we (me and the building leaders) observed with interest to see how that class would work out.

The most striking observation was that the students in the class with the substitute immediately got down to work on the task and needed little guidance. The substitute introduced the task and let them at it! She gave little more direction than what was provided to the students in the task documents. The kids stayed on task pretty well throughout and we had a variety of PowerPoint presentations, some hand-drawn posters, and even a video-based commercial—all completed entirely by the students.

In comparison, in the other three classes, teachers were a little more reluctant to let go of control. Some of the teachers worked through the math components with the kids (so we don’t really know if the kids could create multi-step problems on their own, which is one of the standards). Some were prescriptive about what the students should create (limiting student input on creativity). Others controlled the pace of the class and wouldn’t let students begin until their work had been checked (preventing us from determining how well students could use their own problem-solving skills), with one teacher taking 50 minutes to review the task until gently prompted to let the kids get started. In one class, one young girl urgently repeated, “When can we get started?”

Ultimately, I think the teachers discovered that the students could work on their own on their projects. I certainly observed that. Some students, of course, needed support from teachers, but it appears to those of us observing that most kids were authentically engaged in the task and stayed on target throughout. After a quick review, the products from the class with the substitute weren’t substantially different from the other classes, but we decided we might find some middle ground in which the teachers provide some attention to the task requirements but without being so prescriptive. And the students in that class started finishing up after about 90 minutes, while some of the other classes took almost 3 hours. That’s a pretty telling piece of data on it’s own.

What’s Next?

I’m waiting to debrief with the principals after they have a chance to chat with the fifth-grade teachers. Were all the student projects wonderful? No, not really. Some did the barest minimum and others were so caught up in finding images and playing with backgrounds and fonts that they missed some of the critical details they were supposed to provide. But that’s valuable information, too.

The students had little or no problem searching the Internet and putting together PowerPoint presentations. And there were a couple of videos that kids did on their own. Incorporating technology more strategically during instruction and using it as a resource for solving problems is a logical focus moving on. But no one could deny the kids had a blast! One young man couldn’t control his excitement about sharing his solution he presented on a poster that he made up a song for it. There were several ingenious solutions, and lots of variety.

I’m hoping the teachers felt good after it was all over. They handled it well. Like I said, it can be hard to let go of the reins, but as we build more of these opportunities into the curriculum I’m sure they’ll do fine. And by the end of the year, I’m hoping they (and other teachers in their school and across the district) begin building their own tasks. When done well, these tasks can help students see the connections of why they’re studying something. It’s no longer just something to do for the teacher or for a grade. This was relevant to the kids and they not only expressed their opinions, but backed them up.

We identified our favorite top 10 and the kids are going to vote on the best presentations. I’m hoping the cafeteria actually makes some of the winning sandwiches! Talk about real-world application. Now I’m off to make a sandwich of my own. That task made me hungry.